Hoi An Travel Tips
Jewelry Shops in Hoi An: 14 Best Places to Buy (2026 Guide)
Why trust this list: every address, phone number and opening time below was checked in July 2026 against each shop’s own accounts and Google Maps — three of them had moved or closed since other guides last looked. Anh Khoa rents motorbikes, not jewellery. Nobody paid to be on this list.
The best jewelry shops in Hoi An are not the ones with the loudest window displays — they are the small workshops where a silversmith is actually bending wire at the back of the room. Learn to tell those two apart and you will pay less for something better made, and get to watch it happen.
Hoi An has made things by hand for four hundred years. Silk, lanterns, tailoring — and jewellery. What makes the town unusual is that the maker and the shopfront are still the same building: you can watch your ring being soldered while you drink the tea they hand you. That is rare, and it is why a piece bought here tends to cost less and mean more than the equivalent from a mall counter in Da Nang or Hanoi.
It also means quality varies wildly from door to door. Below is where to go, what to pay, and how to tell 92.5 silver from the shiny stuff.
Bring a photo, collect the piece in 24–48 hours. 4.7 from 220+ reviews.
All 14 jewelry shops in Hoi An at a glance
Ratings below are Google/Tripadvisor scores as of July 2026. “Walkable” means it sits inside the pedestrian core of Hoi An Ancient Town; the last three need wheels.
| Shop | Street | Best for | Rating | Walkable? |
|---|---|---|---|---|
| Lotus Jewellery & Workshop | 82 Trần Phú / 53A Lê Lợi | All-rounder, workshops | 4.7 (310) | Yes |
| Lac Viet Jewellery | 23 Hoàng Diệu | Custom design, repairs | 4.7 (222) | Yes |
| Lotus Leaf Fine Arts & Jewellery | 395 Cửa Đại | Ring-making class | 5.0 (325) | No — ride |
| The Silver House Hội An | 35 Nguyễn Thái Học | Fast turnaround | 5.0 (290) | Yes |
| Bien Bac Jewellery | 45 Hoàng Diệu | Couples / wedding bands | 4.9 (112) | Yes |
| Bac Viet Quality Jewelry | 10 Phạm Hồng Thái | Custom silver & stones | 5.0 (41) | Edge of town |
| Huy Minh Silver | 10 Lê Lợi | Small family workshop | 4.9 (30) | Yes |
| Ruby Jewellery Hoi An | 146 Trần Phú | Gemstones, 92.5 silver | 4.6 (150+) | Yes |
| EM Vietnam Jewelry | 168 Trần Phú | Myanmar jade | 5.0 (143) | Yes |
| Jimmy Jewellery (JT’s Nguyen) | 01 Trần Phú, Cloth Market | Browsing, variety | 4.8 (481) | Yes |
| Silver Lanterns Shop | 120 Nguyễn Thái Học | Riverside silverwork | 4.8 (90) | Yes |
| Ngoc Duc Jewelry | 147 Trần Phú | Budget silver & gold | 4.5 (small n) | Yes |
| Kim Hồng Phúc gold shop | Kiosk 1, Hoi An Market | Gold by weight (local) | Local favourite | Yes |
| Hoi An Night Market stalls | Nguyễn Hoàng, An Hội | Cheap gifts | — | Yes |
A note on addresses. On 1 July 2025 Quảng Nam province merged into Đà Nẵng City, and Hội An stopped existing as a separate city. The old wards were folded into Hội An Ward (the Ancient Town, formerly Minh An, Cẩm Phô, Sơn Phong, Cẩm Nam), Hội An Đông (formerly Cẩm Châu, Cửa Đại, Cẩm Thanh) and Hội An Tây (formerly Thanh Hà, Tân An, Cẩm An, Cẩm Hà).
Most travel articles — and plenty of shop websites — still print “Minh An Ward, Hoi An City, Quang Nam Province”. Street numbers did not change, so Google Maps and every xe ôm driver will still find you. But if you are filling in a shipping form or an e-visa, use the new ward name.
The 14 best jewelry shops in Hoi An
These are the jewelry shops in Hoi An we would actually send a friend to, ordered by confidence rather than by who sits closest to the Japanese Bridge.
Lotus Jewellery & Workshop
Best all-rounderIf you only have time for one shop, make it this one. Lotus has been trading for over 15 years, runs its own bench rather than buying in from Saigon, and has two branches — the Trần Phú store sits beside the Museum of Trade Ceramics and holds the workshop; the Lê Lợi store is smaller and usually quieter.
The house style blends Vietnamese motifs with clean contemporary lines, and the lotus pendant is the piece most people walk out with. Staff will talk you through silver purity and stone origin without the hard sell, and they do repairs — handy if a clasp gives up mid-trip. Custom work takes roughly 2–3 days, which suits most Hoi An itineraries.
Lac Viet Jewellery
Best for custom design & repairsLac Viet is the shop that expat forums keep quietly recommending to each other, which is usually a better signal than any toplist. Their thing is “tailor-made” jewellery: bring a photo, a sketch, or a ring you love but broke, and they will quote you on the spot and have it finished in 24–48 hours. Several reviewers report pieces made overnight.
They also do the unglamorous work well — tightening prongs, resizing, re-stringing pearls — and they ship worldwide, so a heavy gold bangle does not have to travel in your hand luggage. Prices are fair rather than rock-bottom; you are paying for a bench that gets it right the first time.
Lotus Leaf Fine Arts & Jewellery
Best make-your-own experienceThe highest-rated jeweller on this list, and the one nobody stumbles across, because it sits about 2 km east of the Ancient Town on the road to Cửa Đại beach. That distance is the whole reason it is good: no walk-in tourist traffic means the artisans spend their day teaching rather than upselling.
The ring-making session is the draw — a couple of hours of sawing, filing, hammering and soldering until the thing on your finger is genuinely yours. It has become a minor TikTok phenomenon, so message ahead in high season. It is a five-minute ride from the Old Town.
The Silver House Hội An
Best fast turnaroundA 5.0 average across nearly 300 reviews is hard to fake, and the recurring word in them is “fast”. If you land in Hoi An with two nights and want a custom piece anyway, start here — reviewers routinely describe same-day service on straightforward designs without the quality dropping.
Nguyễn Thái Học is the prettiest shopping street in the Ancient Town and fully pedestrianised in the evening, so pair this with dinner rather than making a special trip.
Bien Bac Jewellery
Best for couples & wedding bandsWorth flagging: almost every English-language list still prints 55 Hoàng Diệu for Bien Bac, an address that has been wrong for years. Their own Facebook and Instagram both say 45 Hoàng Diệu, in Sơn Phong — go by that.
Bien Bac has leaned hard into couples’ workshops, and it shows: two people making each other’s rings over an afternoon is now their signature booking, and a fair number of engagements have happened at that bench. Gold, silver and gemstone pieces off the shelf too, with the sophisticated-but-not-fussy look Hoi An does well.
Bac Viet Quality Jewelry
Best value custom silverSmall, slightly out of the way, and consistently loved by the people who find it. Bac Viet makes custom sterling silver exactly to a customer’s description, usually inside 48 hours, and the review pattern is unusually specific: people describe a piece they imagined and got. Bracelets and rings start around $20; larger stones push toward $200.
Phạm Hồng Thái runs east from the market, just outside the pedestrian zone, so this one is easiest on two wheels.
Huy Minh Silver
Best small family workshopA studio rather than a shop — one room, a workbench, 92.5 silver, and a family who will sit you down and guide your hands through making your own ring. Sessions run about 90 minutes and cost roughly 800,000–1,000,000₫ ($31–38) depending on how much silver your design eats.
Fewer reviews than the big names simply because it is tiny. Message on WhatsApp before turning up; walk-in slots are limited and often gone by mid-morning.
Ruby Jewellery Hoi An
Best for coloured gemstonesRight in the thick of the Ancient Town and open late, which makes it the easy after-dinner browse. Rubies, sapphires and emeralds are the focus, set to show the stone rather than the metal around it.
The detail worth knowing: Ruby works in 92.5 silver and its silversmiths each complete roughly one piece per day — and they are happy for you to stand and watch the whole process. That is the single best authenticity check available to a tourist. Note the Monday closure; several older guides list them as open seven days.
EM Vietnam Jewelry
Best for jadeThe jade specialist, working mostly with Myanmar stone across 500+ designs, plus silver and pearls. Staff will do a feng shui consultation on colour and stone choice if that matters to you — and if it does not, they will skip it without fuss.
Jade is the easiest thing in Vietnam to be sold badly, so buying from a shop that stakes its name on certified material is worth the premium. Ask for documentation on anything above about $50 and do not be embarrassed to; reputable dealers expect it.
Jimmy Jewellery (JT’s Nguyen)
Best for browsing481 reviews at 4.8 makes this the most-reviewed jeweller in town. It is a corner inside the Cloth Market rather than a boutique, so the mood is cheerful chaos rather than hushed reverence — good if shop assistants hovering makes you itch.
Around 150 designs across silver and gold, from stone-set statement necklaces to plain bands that men will actually wear. Opening hours are the market’s, not their own, and they drift; ring before making the trip.
Silver Lanterns Shop (Đèn Lồng Bạc)
Best riverside silverworkA little riverside shop that manufactures on site — several reviewers call it the best manufacturing jeweller in town, which is a very particular compliment. Everything is pure silver: necklaces, bracelets, rings, earrings, with lantern and lotus motifs that pin the piece firmly to Hoi An.
Prices are mid-range and the pieces are light, which matters more than people expect when you are wearing something in 34°C humidity.
Ngoc Duc Jewelry
Best cheap-and-cheerful silverDirectly across from Ruby, and a useful counterweight to it. Ngoc Duc is a straightforward souvenir-and-silver shop rather than a design house: delicate silver bracelets, gold pendants, nothing that will make a jeweller back home gasp, but nothing overpriced either.
Good for the “I need four presents and I fly tomorrow” problem. Staff are patient about budget and will steer you rather than upsell you.
Kim Hồng Phúc — gold shop
Where locals actually buy goldThis one is on the list for a different reason. Kim Hồng Phúc is a tiệm vàng — a Vietnamese gold shop — not a tourist boutique. Locals come here to buy gold as savings, priced by weight against the daily national gold rate, with the craftsmanship charge on top.
That makes it the most transparent pricing in town if you know what you want, and slightly bewildering if you do not. Designs are traditional. Nobody will speak much English. If you are buying gold as an investment rather than an ornament, this is the honest way to do it — check the day’s price on a Vietnamese gold site first so you know the baseline.
Hoi An Night Market stalls
Best for cheap giftsNot a shop, but it belongs here. The Nguyễn Hoàng night market is where you buy eleven small presents in twenty minutes: beaded bracelets, leather cord pieces, charms, boho stacking rings, simple silver studs.
Treat it as fashion jewellery and you will be delighted. Treat it as an investment and you will be disappointed — this is the one place on the list where “925” stamped on a 40,000₫ ring means very little. Bargaining is expected and good-natured; start around 60% and meet in the middle.
Two shops other guides still recommend that you should skip. GAM (Gemstone Art Museum) at 130 Nguyễn Thái Học is listed on Vietnam’s own national tourism site and half the blogs — Tripadvisor now marks it closed. The Duong Jewelry boutique inside it is in the same limbo. Don’t build an afternoon around either.
Make your own ring: Hoi An jewellery workshops
The fastest-growing thing at the jewelry shops in Hoi An is not buying jewellery — it is making it. Four shops on this list run hands-on ring-making sessions, and they have quietly become one of the town’s best rainy-afternoon activities.
| Workshop | Length | Price | Notes |
|---|---|---|---|
| Lotus Jewellery, 82 Trần Phú | ~1.5 hrs | $35 + $18–25 silver | Runs 9:30 AM – 4:30 PM daily; fee covers tools, propane and tuition |
| Lotus Leaf, 395 Cửa Đại | ~2 hrs | Ask when booking | Highest rated (5.0/325); needs transport |
| Huy Minh Silver, 10 Lê Lợi | ~1.5 hrs | 800k–1tr₫ ($31–38) | Price scales with silver used; book via WhatsApp |
| Bien Bac, 45 Hoàng Diệu | ~2–3 hrs | Ask when booking | Couples’ and wedding-band sessions are the speciality |
What actually happens: you pick a design, the artisan cuts you a length of silver, and then you saw, file, hammer, solder, sand and polish it yourself while they hover and rescue you. No experience needed — that is the point. You leave with a ring that is slightly imperfect and permanently yours, which beats anything off a shelf.
Book ahead. Every one of these is a bench with two or three seats, not a classroom. In April–August and over Tết, same-day walk-ins frequently get turned away. A WhatsApp message the night before solves it.
What to buy: silver, pearls, jade and gold
Handmade silver — the default choice
Silver is what the jewelry shops in Hoi An do best, and what most people should buy. The standard is 92.5% (sterling), usually stamped 925 or S925. Designs run from Cham-inspired patterns and lotus motifs to plain modern bands. It is light, it survives the humidity, and at $6–30 a piece the downside risk is small.
Pearls — the regional specialty
Cù Lao Chàm (Cham Island), 15 km off the coast, is the reason pearls are a Hoi An thing at all. Shops sell both saltwater pearls from the island and freshwater pearls from elsewhere in Central Vietnam. Saltwater costs noticeably more and is worth it if you want lustre; freshwater is perfectly good for a gift.
Jade — highest ceiling, highest risk
Mostly Myanmar stone, mostly sold on Trần Phú. Beautiful, meaningful, and the single easiest material in Vietnam to be quietly overcharged for, because grading is invisible to a non-expert. Buy from a shop that offers certification and be comfortable walking away.
Gold — buy it like a local
Vietnamese gold is sold by weight against a published daily national price, with a workmanship charge on top. That makes it more transparent than most Western jewellery pricing, not less. Common purities are 610 (14.6k), 750 (18k) and 999 (24k). Tourist boutiques mark up designs; market tiệm vàng like Kim Hồng Phúc do not.
Gemstones & boho pieces
Ruby, sapphire, topaz, amethyst and quartz are all easy to find, set into silver or gold. At the other end, the night market does beads, leather and charms for pocket change. Both are legitimate — just know which one you are buying.
Hoi An jewelry prices in 2026
Typical 2026 ranges at reputable jewelry shops in Hoi An, converted at roughly 26,000₫ to the dollar. Street stalls go lower; certified stones go considerably higher.
| Item | VND | USD |
|---|---|---|
| Silver ring | 150,000 – 350,000₫ | $6 – 13 |
| Silver necklace | 250,000 – 600,000₫ | $10 – 23 |
| Silver bracelet | 300,000 – 700,000₫ | $12 – 27 |
| Handcrafted silver pendant | 200,000 – 500,000₫ | $8 – 19 |
| Pearl earrings | 300,000 – 1,500,000₫ | $12 – 58 |
| Single-pearl necklace | 500,000 – 2,500,000₫ | $19 – 96 |
| Cham Island saltwater pearls (high grade) | 2,000,000 – 8,000,000₫ | $77 – 308 |
| Semi-precious stone ring (quartz, topaz, amethyst) | 300,000 – 1,200,000₫ | $12 – 46 |
| Ruby / sapphire ring | 1,500,000 – 6,000,000₫ | $58 – 231 |
| Gold or white gold ring | 1,500,000 – 5,000,000₫ | $58 – 192 |
| Custom-made silver ring | 300,000 – 1,200,000₫ | $12 – 46 |
| Name / laser engraving | 50,000 – 150,000₫ | $2 – 6 |
| Beaded or leather night-market piece | 30,000 – 150,000₫ | $1 – 6 |
The one price rule worth memorising: a “real pearl” necklace under about $10 is plastic, and a “jade” pendant at $5 is dyed glass or serpentine. Cheap silver is often genuinely fine. Cheap pearls and cheap jade almost never are.
How to spot real silver, real pearls and real jade
You do not need a loupe to shop safely at the jewelry shops in Hoi An. You need about ninety seconds and a willingness to look slightly odd in a shop.
Silver
Look for the 925 stamp inside a band or on a clasp — though a stamp alone proves nothing. Better: sterling silver is not magnetic, so a small magnet is a 30-second test that catches most fakes. Real silver also tarnishes; a piece that has been sitting in a display case for months and is still mirror-bright is worth a question. Rub it with a white cloth — genuine silver leaves black marks.
Pearls
The tooth test genuinely works: rub the pearl gently along the edge of your front tooth. Real pearls — saltwater or freshwater — feel slightly gritty, because nacre is crystalline. Plastic and glass feel glassy-smooth. Also check that no two pearls on a strand are identical; perfection means manufacture.
Jade
Hardest to judge, so lean on the shop instead of your senses. Real jade feels cold and stays cold for a few seconds in your palm, and it is dense — heavier than it looks. Tap two pieces together and you get a clear chime rather than a plastic click. Above $50, ask for the certificate; a dealer who is annoyed by that question has told you what you needed to know.
The best test isn’t a test. Ask to watch. The shops on this list that make their own pieces — Lotus, Ruby, Silver Lanterns, Huy Minh, Lotus Leaf — will all happily let you stand at the bench. A shop that cannot show you a bench is reselling, which is fine, but price it accordingly.
Second-best: check Google Maps and Tripadvisor on your phone, in the doorway. Thirty seconds, and it has saved a lot of people a lot of regret.
Getting to the shops (and where to leave the bike)
Most jewelry shops in Hoi An cluster in three walkable pockets: Trần Phú (Lotus, Ruby, Ngoc Duc, EM Vietnam, Jimmy), Nguyễn Thái Học by the river (Silver House, Silver Lanterns), and Hoàng Diệu around the Central Market (Lac Viet, Bien Bac, Kim Hồng Phúc). You can do all three on foot in an afternoon.
The catch is the other three. Lotus Leaf sits 2 km out on Cửa Đại, Bac Viet is on Phạm Hồng Thái past the market, and the best workshop slots are often at the shops furthest from the crowds — that is not a coincidence. Taxis to Cửa Đại and back, twice, cost more than hiring a scooter for the whole day, and the ride out past the rice fields is one of the nicer twenty minutes in Hoi An.
Two things to know before you ride in:
- The Ancient Town bans vehicles during set hours. The pedestrian zone covers most of Trần Phú and Nguyễn Thái Học for large parts of the day and all evening — check the current Hoi An Old Town vehicle restriction hours before you plan a route. Park at the edge and walk in; everyone does.
- Paid parking lots ring the Old Town at roughly 5,000–10,000₫ per bike. Use them rather than a kerb — and read how to keep your bike safe overnight if you are staying out for the night market.
Pair this with the town’s other great custom-made obsession while you are at it — see our guide to Hoi An tailors and custom clothes made fast. A jacket and a ring, both fitted to you, both finished in 48 hours, is a very Hoi An kind of day.
Bargaining, VAT refunds and shipping home
Bargaining. In established jewellery shops, prices for silver, pearls and gemstones are essentially fixed — pushing hard reads as rude and rarely works. At the night market and in market stalls, haggling is expected and cheerful. The rough rule: if the piece was made on site, the price is the price; if it was bought in by the boxful, negotiate.
VAT refunds. Vietnam refunds VAT to foreign visitors on qualifying purchases above a minimum spend, claimed at the international airport on departure — but only from shops registered in the scheme, and you need the correct invoice issued at the time of purchase. Most small Hoi An workshops are not registered. If a refund matters to you, ask before you pay, not after. Rules and thresholds change; check the current terms with the shop and at the airport counter.
Shipping. Lac Viet and several others ship worldwide. For anything valuable, get tracking and insurance in writing, and keep the receipt — customs in your home country may want to see a declared value. For a $20 silver ring, put it in your pocket.
FAQ: buying jewelry in Hoi An
Where are the best jewelry shops in Hoi An?
The densest cluster is on Trần Phú in the Ancient Town — Lotus Jewellery (82), Ruby Jewellery (146), Ngoc Duc (147), EM Vietnam (168) and Jimmy Jewellery in the Cloth Market at number 1. Lac Viet at 23 Hoàng Diệu, opposite the Central Market, is the strongest for custom work. For a make-your-own ring session, Lotus Leaf at 395 Cửa Đại is rated highest but sits about 2 km outside the walkable centre.
Is jewelry in Hoi An real?
In established shops, generally yes — most work in 92.5 sterling silver and make pieces on site, which is easy to verify by asking to watch. The risk sits with pearls and jade rather than silver, and with night-market stalls rather than shopfronts. Use the magnet test for silver, the tooth test for pearls, and ask for certification on any jade or gemstone above roughly $50.
How much does jewelry cost in Hoi An?
Silver rings typically run 150,000–350,000₫ ($6–13), silver necklaces 250,000–600,000₫ ($10–23), and pearl earrings 300,000–1,500,000₫ ($12–58). A custom-made silver ring costs roughly 300,000–1,200,000₫ ($12–46) and takes a day or two. Night-market pieces start around 30,000₫. Gold is priced by weight against the daily national rate plus a workmanship charge.
Can I get custom jewellery made in Hoi An, and how long does it take?
Yes — it is the town’s speciality. Bring a photo or a sketch. Simple engraved rings and pendants can be done in 2–4 hours; most custom pieces take 24–48 hours; complex or stone-set work runs 2–3 days. Lac Viet and The Silver House are the two most often praised for speed. Start the conversation on your first day, not your last.
How much is a ring-making workshop in Hoi An?
Lotus Jewellery charges $35 per person for a roughly 90-minute session, with the silver costing an additional $18–25 depending on your design; sessions run 9:30 AM to 4:30 PM daily. Huy Minh Silver charges about 800,000–1,000,000₫ ($31–38) all in. Lotus Leaf and Bien Bac also run sessions — Bien Bac specialises in couples and wedding bands. Book ahead in high season; these are two-seat benches, not classrooms.
Are Hoi An jewelry prices cheaper than Hanoi or Da Nang?
For handmade silver and custom work, usually yes, because the maker and the seller are the same person and there is no retail chain in between. For gold, no — gold tracks a national daily price everywhere in Vietnam, so you are only comparing workmanship charges. For jade and high-grade gemstones, price is set by the stone, not the postcode.
Should I bargain in Hoi An jewellery shops?
Not in established shops — prices for silver, pearls and stones are effectively fixed and haggling is considered impolite. At the Nguyễn Hoàng night market and in market stalls, bargaining is expected and friendly; start around 60% of the asking price. The rule of thumb: if it was made on site, pay the asking price.
Do Hoi An jewellery shops ship internationally?
Several do, including Lac Viet Jewellery, which lists worldwide shipping. Ask about cost, delivery time, tracking and insurance before you pay, and keep the receipt for customs at home. For anything under about $30, carrying it is simpler.
What are the addresses now that Hoi An is part of Da Nang?
Since 1 July 2025, Quảng Nam merged into Đà Nẵng City and Hội An is no longer a separate city. The Ancient Town is now Hội An Ward; the Cửa Đại and Cẩm Châu area is Hội An Đông Ward; and Cẩm An, Thanh Hà and Tân An are Hội An Tây Ward. Street numbers are unchanged, so Google Maps and taxi drivers are unaffected — but use the new ward names on shipping labels and official forms.
The best benches are the ones you can’t walk to
Three of the shops on this list sit outside the pedestrian centre — including the highest-rated one, and the two best-value custom benches. If you want those, you want wheels.
Anh Khoa Hoi An · free hotel delivery · 24/7 supportBuy something small and made by hand, watch it being made if you can, and skip the shop that will not let you. That is most of what there is to know about the jewelry shops in Hoi An — the rest is just walking around a very pretty town with a coffee, which you were going to do anyway.
Sources & verification: addresses, opening hours and ratings cross-checked in July 2026 against each shop’s own website and social accounts, Google Maps listings and Tripadvisor Hoi An shopping listings. Ward names reflect Vietnam’s 2025 administrative reform, effective 1 July 2025. Prices are typical ranges observed in 2026 and will move — treat them as a guide, not a quote. Anh Khoa Hoi An has no commercial relationship with any shop listed.
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